Black Friday
Presenting the conversations that matter on retail’s most important day
Our Black Friday Engagement Engine tracks a set of recognizable brands as buzz builds leading up to this critical day. Scouring social media in real-time and then filtering out the meaningless noise – the engine tells the story of a new era of communication and how it drives the way we buy.
Social Media Sources

About Us
Gershoni produces breakthrough strategies for evolving brands. We specialize in integrated planning and creative development. We create the tools to develop conversations and facilitate communication. View our clients, read about our services and our approach.
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Presenting the conversations that matter on retail’s most important day
Our Black Friday Engagement Engine tracks a set of recognizable brands as buzz builds leading up to this critical day. Scouring social media in real-time and then filtering out the meaningless noise – the engine tells the story of a new era of communication and how it drives the way we buy.
Social Media Sources
About Us
Gershoni produces breakthrough strategies for evolving brands. We specialize in integrated planning and creative development. We create the tools to develop conversations and facilitate communication. View our clients, read about our services and our approach.

