Dyslexic Design Thinking
As a creative director working with dyslexia, Gil Gershoni approaches and solves problems in unconventional ways. In “Dyslexic Design Thinking,” Gil uses the lens of dyslexia not only to look at a problem but also through it, around it, above it and below it to unlock the best possible solution.
Discover how Gil's hyper-ability is hidden in a so-called “disability” and how you can find and harness a similar power in your creative endeavors.
Follow along on Instagram, and we’ll keep you up to speed on what we’re thinking and doing.
Interested in having Gil speak at your event? Email us for booking information.
Over the past decade, Gil Gershoni and April Durrett have woven creative and communications into winning brand narratives at Gershoni Creative Agency.
Gil is the founder and creative director of Gershoni, where he develops breakthrough strategy and design for evolving clients. He’s spent 20 years working with clients like Google, Apple, Deloitte, Patrón, San Francisco Art Institute, Umpqua Bank, BBC and Nike, and his work has been featured everywhere from the Sundance Film Festival to the Whitney Biennial. A noted lecturer, Gil is a member of the International Academy of Digital Arts and Sciences, judging the Webby Awards’ Best Practices category. He also serves as a senior advisor to UC Berkeley’s Center for New Media and frequently consults with national design schools on design and new media curriculum.
April’s expertise spans the worlds of brand strategy, industrial design, fine art and technology—a cross-disciplinary melting pot she navigates with an artist’s emotion and an engineer’s mind. With an underground life of a conceptual artist, a motorcycling passion (addiction) and a renegade soul, Gershoni’s chief strategist brings pathbreaking ideas to every project.