Dyslexic Design Thinking

Sunday, March 12, 2017 @ 12:30 p.m.
JW Marriott’s Salon H, 110 E. 2nd St., Austin, TX 78701

As a designer working with dyslexia, Gil Gershoni approaches and solves problems in new and innovative ways. In "Dyslexic Design Thinking," Gil and his chief strategist April Durrett use the lens of dyslexia not only to look at a problem but also through it, around it, above it and below it to unlock the best possible solution.

On March 12, Gil and April bring "Dyslexic Design Thinking" to SXSW 2017 in Austin. In this dual presentation, Gil and April talk about how others can harness neurodiversity in their own teams, using these hyperabilities to solve design problems and unlock hidden potential.

Follow along on Facebook and Instagram, and we’ll keep you up to speed on what we’re thinking and doing. 

About The Speakers

Over the past decade, Gil Gershoni and April Durrett have woven creative and communications into winning brand narratives at Gershoni Creative Agency. 

Gil is the founder and creative director of Gershoni, where he develops breakthrough strategy and design for evolving clients. He’s spent 20 years working with clients like Google, Apple, Deloitte, Patrón, San Francisco Art Institute, Umpqua Bank, BBC and Nike, and his work has been featured everywhere from the Sundance Film Festival to the Whitney Biennial. A noted lecturer, Gil is a member of the International Academy of Digital Arts and Sciences, judging the Webby Awards’ Best Practices category. He also serves as a senior advisor to UC Berkeley’s Center for New Media and frequently consults with national design schools on design and new media curriculum.

April’s expertise spans the worlds of brand strategy, industrial design, fine art and technology—a cross-disciplinary melting pot she navigates with an artist’s emotion and an engineer’s mind. With an underground life of a conceptual artist, a motorcycling passion (addiction) and a renegade soul, Gershoni’s chief strategist brings pathbreaking ideas to every project.