Adina
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Drink No Evil
The founders of SoBe and Odwalla came to Gershoni with a bold plan to revitalize the beverage industry. The relaunch of Adina for Life featured the mantra, “Drink No Evil”, and the idea that refreshing herbal drinks could be good for you and good for the world. Breaking into the beverage industry is a challenge, and Gershoni was tasked with creating a launch strategy that gave Adina a fresh new start in a saturated market.
The result was an integrated program that paired Adina’s socially conscious message and unique transparency with a bold consumer engagement program. Gershoni developed a groundbreaking interactive hub for Adina that offers consumers a direct view to the public dialog surrounding the brand. The self – directing, highly reactive, extensible website evolves in real-time and remains as authentic as the brand. The Adina experience is a complete reinvention of a consumer website.
Paired with a comprehensive Social Media Program, Gershoni created a living, breathing Adina experience for consumers – meeting people where the conversation is happening. Targeted directly to Adina’s market, Gershoni’s integrated solutions have created a tool that builds awareness, harnesses the power of social media and grows with the brand.
Join in the conversation. Check out the monkey and the press release.
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