Overview

We are a full-service, strategic marketing strike team that partners with companies of all sizes.

From brand strategy to production services, our hands-on, hand-in-hand approach builds relevant, catalytic relationships between brands and their customers.


Approach

We believe in the power of Story. Not just in the telling, but in the ability a great story has to include, activate, and involve an audience.

We are experts in translating the soul of a company into the stories that combine the right experience with the right message, and deliver it to the right people at the right time.

Yes, we utilize a rigorous array of research tools and strategic methodologies that lock down the framework; but it’s our innate ability to connect with regular people in the real world that sets us apart.

Great stories communicate core values at every point of contact. That’s why we execute a palette of integrated services that bring the best ideas to market.


Clients

We love our clients. They are committed to changing the game; they are market makers; and they are not content with business as usual. Gershoni clients come from a broad spectrum of industries including Consumer Goods, Financial Services, Retail, Food and Beverage, Healthcare and Big Data.


  • Patron Spirits
  • AOL
  • RetailNext
  • Apple
  • BBC
  • Post Ranch Inn
  • Horizon Dairy
  • ThreadSuite
  • National Music Day
  • Aha Radio
  • Nespresso
  • Oceana Beach Club Hotel
  • AIGA

Leadership

Co-founder, Creative Director
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Co-founder, President
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Marketing and Communications
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Executive Producer
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Executive Producer
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Gil Gershoni
Co-founder, Creative Director

Gil is passionate about storytelling, combining creative and communications into exceptional brand narratives.

Gil founded Gershoni to help his clients buck assumptions, make waves and build value.

He’s spent 20 years working with clients like Apple, The BBC, The Patron Spirits Company, and Harman Kardon – and his work has been featured in Communication Arts, CNN and the Whitney Biennial.



Amy Gershoni
Co-founder, President

Amy is a connector. She brings in the right talent and resources to maximize investments and exceed expectations.

Amy founded Gershoni in 1996 to work with great minds on great projects.

She’s led integrated marketing campaigns for clients including Nike, Webby Awards, BBC, Patron, Horizon Dairy, AOL, Apple and many more.



Alan Eyzaguirre
Marketing and Communications

Alan is a maverick marketer with a sixth sense for the right headline and story.

At Gershoni, Alan helps clients with overall messaging and high-visibility events.

Alan earned his wings as Apple’s Director of Emerging Product Marketing and Nokia’s Director of CMO Executive Communications. Alan is an active member of the Aspen Institute and the International Academy of Digital Arts and Sciences.



Wayne Goodrich
Executive Producer

Wayne is the master of amped up product launches and perfectly polished presentations, all with an unparalleled eye for detail.

At Gershoni, Wayne combines design, product and marketing skills to build impactful product and corporate launches.

For over 20 years, Wayne served as Steve Jobs’ Executive Producer at Apple, Pixar and NeXT Computer. Wayne reshaped the product launch into grand theater and established a new standard for corporate events worldwide.



Dave Johnson
Technology

Dave Johnson leads application architecture and engineering, network and system administration and computer security.

Prior to Gershoni, Dave worked with Chase Manhattan Bank, France Telecom R&D, and The Palo Alto Research Center.

He also contributes to the Naval Research Lab, the CryptoRights Foundation, The Nevada Lighting Lab and Make Magazine.



April Durrett
Executive Producer

April is a highly technical strategic executive producer who started her career in New York producing and managing programs for National Geographic, Kate Spade, FAO Shwarz and more. A tireless client advocate, she is engaged from concept to launch, building best practices across platforms that maximize time and resources. Upon relocating to San Francisco, April has led teams on integrated campaigns for Patron Spirits, Horizon Organic, AOL, and Google.



Life At

Gershoni thrives at the center of change. We work with the best. We are strategists and we are designers. We are in the cloud and on the streets. We laugh as hard as we work.

In the heart of downtown, our dramatic headquarters are perched on top of one of San Francisco’s original landmark skyscrapers. The penthouse and dome have sweeping views of San Francisco, the Bay, and occasionally World Series Parades. It’s this quirky and iconic backdrop that provides the perfect complement to our team of whip-smart, downright fun, family of great people.

We are Gershoni.


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